HEDS
HERMANOS ESTEBECORENA DESIGN STUDIO
DESIGN PARTNERS
We are a one stop shop. We are a team of designers with more than 25 years of experience. We focus on designs that achieve business outcomes.
STORIES
what we do
As a design studio, we work with companies with or without design offices in-house. We can act as either a full design office or complement the
in-house team.
STRATEGIC DESIGN THINKING
We interact with CEOs, company owners, chief engineers and managers, helping them to innovate and create new ideas to improve their business and products from a design perspective.
DESIGN PRODUCTS, SERVICES, UX, IoT
We design with an interdisciplinary approach, unifying all design under a master concept to simplify and improve user experience.
PRODUCT
DEVELOPMENT R&D
We consider all technology and resources available today. We even develop prototypes in-house using our own 3D printing methods.
FACILITATION-TRAINING-WORKSHOPS
We are passionate about sharing methodologies that we’ve discovered to stimulate
divergent thinking, create new perspectives and optimize innovation.
ACADEMIA
We dedicate a lot of our time to education. We have more than 20 years experience
working for a variety of higher education institutions. Currently, we are creating a
new design program for the Universidad de San Andres together with an
outstanding academic council composed of the top leaders in Argentine design.
HOW WE WORK
First we watch and listen carefully. Next we ask questions and gather information.We analyze the whole picture including business, user and production requirements. We think it over and identify what’s needed. Only then do we begin to design. And design. And then we design some more. We don’t stop until we have created an attractive product that delivers great business results.
With our vast experience implementing new design in business, we know how to innovate within existing structures. We’ll team up with different parts of the company - marketing, production, and sales - to achieve the changes necessary.
WE LIKE TO THINK AND DRAW
We work together with CEO’s, founders, heads of marketing, chief engineers to develop new ideas for the business, developing new products and extending existing product lines. Once developed and produced, we evaluate the impact of the new products together, always looking for ways to improve the process and product even further.
WE ADAPT TO WHATEVER OUR CLIENTS NEED
We adapt to you. We can be your full in-house design office, or just a complement toyour existing team. You decide. We create.
TOGETHER AS ONE
Separating graphic, industrial, and textile design usually leads to a lack of continuity or integrity in terms of user experience. Rather than working across several agencies, we provide clients with just one, multidisciplinary design studio which makes our service the most streamlined and integrated option available.
AND WE LOVE MACHINES TOO
Our experience in the internal dynamics of production plants permits us to work closely with the people behind the machines, which is a fundamental part of the implementation of a new design.
WE CAN PARTNER
We can design and we can consult, but our greatest challenge and motivator is to partner with our clients on their best projects, maximizing the value of their business and growing together.
As entrepreneurs and business owners ourselves, we have the experience necessary to understand common problems, products and markets in all their complexity and make appropriate judgements to add value in both creativity and innovation.
WHO WE ARE
We are the Estebecorena Brothers, but don’t worry, you can just call us HEDS.
We started learning the value of industrial design at a very young age. Our father had a metalworking shop and our mother a tannery, both of which we worked in while studying design. While still in college, our growing passion for design motivated us to open our own design studio. By leveraging our industrial roots together with our love for design we have been offering an interdisciplinary approach that has been adding value to our clients since 1998.
AE
+
JE
alejo estebecorena
Designer
Graduated as Industrial Designer and Mechanical Technician. Design Professor and founder of design degrees.
Also pilot of sail boats and gliders.
JAVIER estebecorena
Designer
Graduated as Clothing Designer and Mechanical Technician. Morphology Professor and founder of design degree.
Also Kendo practitioner.
We are a team of designers of all types and backgrounds, working with engineers, psychologists, communication experts, anthropologists, and above all, our clients.
CASE STUDY
Essen is the world's biggest aluminum casserole producer, and also a family company working 30 years in the direct marketing of kitchenware products.
Initially called to redesign their 25 year old logo, we consulted with the CEO and Head of Marketing to offer design thinking, product design and production follow-up in more than 1000 products of industrial, graphic and communication design. Awarded with several national design awards, we developed original, high quality products in various plastic materials, stainless steel, aluminum and textile, whilst working as an extension of the in-house team.